Marketing Specialist (ANZSCO 225113): skill level, lists, and the codes it's confused with

Marketing Specialist, ANZSCO 225113

Marketing Specialist is ANZSCO code 225113, skill level 1. The ABS describes the role as identifying market opportunities and advising on the development, coordination and implementation of plans for pricing and promoting an organisation’s goods and services. Skill level 1 means the work is typically at degree level or higher.

Find the full occupation detail at Marketing Specialist (225113).

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Where it sits in the structure

The position in the tree is part of what makes this code easy to get wrong. Marketing Specialist sits in Major Group 2 (Professionals) → Sub-major Group 22 Business, Human Resource and Marketing Professionals → Minor Group 225 Sales, Marketing and Public Relations Professionals → Unit Group 2251 Advertising and Marketing Professionals.

That Unit Group, 2251, holds five closely related codes — Advertising Specialist, Market Research Analyst, Marketing Specialist, Content Creator (Marketing) and Digital Marketing Analyst. They share a title family but route differently for migration. The 6-digit code is what the system reads, not the word “marketing” on a business card.

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Who assesses it

To use this code for a skills assessment in Australia, you need the assessing authority that covers 225113. That authority is not confirmed in this record. The Marketing Specialist (225113) occupation page carries the current authority name and a direct link to apply. Check that page before you start an assessment application, as authorities and their scope can change.

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Which lists it sits on

Core Skills Occupation List (CSOL). Marketing Specialist is on the CSOL, the list maintained by the Australian Department of Home Affairs for the Skills in Demand (subclass 482) Core Skills stream and the ENS subclass 186 Direct Entry pathway. It also appears on the STSOL (Short-term Skilled Occupation List), which supports state-nominated subclass 190 and regional 491 pathways in this record. The current skill occupation list shows which visa subclasses each list supports. List membership is reviewed and can change, so check the live page before relying on it.

Occupation Shortage List. In the most recent Jobs and Skills Australia Occupation Shortage List, 225113 is rated no shortage nationally, and no shortage across every state and territory. It was rated in shortage in 2022 and 2023, then dropped off — a reminder that shortage ratings move year to year. Note the distinction: CSOL membership opens a skilled-migration pathway, while the shortage rating is a separate, point-in-time labour-market read. The two are related but not the same. The current rating is shown on the occupation page.

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Near-miss codes to check

Marketing Specialist is one of the more frequently mis-coded roles, because “marketing” covers so much ground. Four codes are the usual confusions:

• Advertising Specialist (225111): a sibling in Unit Group 2251. Devises and coordinates advertising campaigns specifically. If your work is campaign creative and media rather than the broader pricing-and-promotion strategy, this may be the closer fit.
• Market Research Analyst (225112): another 2251 sibling. The focus is collecting and analysing consumer data through surveys and interviews — research, not strategy and promotion.
• Content Creator (Marketing) (225114) and Digital Marketing Analyst (225115): the two newest 2251 codes. The first is hands-on content production for social and digital platforms; the second is digital-channel analytics (SEO, PPC, on-site behaviour). Pick these only if that narrower work is the bulk of the role.
• Public Relations Manager (131114): note this is not a Professional code at all — it sits in Major Group 1 (Managers), Minor Group 131. It is chosen wrongly when the role is actually managing a PR or marketing function rather than doing marketing work.

If your role sits across these boundaries, the right code is the one that matches where most of your time goes. The exact 6-digit code matters more than the job title on your contract.

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Find your code

Browse all ANZSCO 2022 occupations at /en/anzsco/2022/. If you are unsure whether your background reads as Marketing Specialist, Advertising Specialist, or one of the other 2251 codes, the CV matcher at app.anzscofinder.com matches your CV to the closest codes and shows its working.

For advice on which visa to apply for, speak to a registered migration agent. We find codes and show sources. We do not give migration advice.