225111 — Advertising Specialist

Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.

• planning, developing and organising advertising policies and campaigns to support sales objectives
• advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
• researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
• creating, scheduling and publishing marketing content to social media platforms and websites
• applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
• monitoring performance of initiatives, providing regular reporting and insights as required
• analysing data from digital marketing campaigns and platforms
• recommending updates to digital content to improve search engine metrics